The Feasibility of Dried Tobacco Leaves as a Pesticide Against Cockroaches

THE FEASIBILITY OF DRIED TOBACCO LEAVES AS A PESTICIDE AGAINST COCKROACHESChapter I Abstract Tobacco plants  nowadays are very much needed and demanded by most of our dear consumers especially farmer and now that we are facing an intense economic crisis, and with that mere situation, the primary necessities which are very much needed by man in order for him to survive his daily living are now of higher prices compared to the last couple of years and that includes the demanding need and use of the liquefied petroleum gas or LPG. Because of the fact that this difficult situation happens, most of our dear consumers really do prefer using alternative briquettes for their different cooking purposes. The purpose of this study is to be able to produce a low-cost, attainable and alternative briquette. The researcher really wants to know if banana peelings can be a good source of briquettes. The researcher gathered all the materials needed in conducting the said experiment like the banana peelings, scratched papers, water, measuring cup, knife, platform balance, scissors, molders, matches, pen, and paper and conducted the said experiment step by step. Then the researcher came up with the results that the molder with water, banana peelings and papers showed the longest time of fire resistance after being lit. Therefore, using banana peelings as a source of briquettes is effective and through this, awe can be able to produce a low-cost, attainable and alternative source of briquette. The researcher recommended further study and other sources of fruit peelings. Background Of The Study The tobacco plant is a very popular material because it is one of the ingredients in making cigarettes. Tobacco is a herbaceous plant widely cultivated for it's leaves, which are rolled into cigars and also used in making pipes, process for chewing or grinding into pieces or snuff. Some commercial used tobacco leaves as one of its components. The tobacco plant is coarse, fast growing plant with a simple cylindrical stem from 4 to 8 ft. in length, growing from central taproots. Tobacco leaves has â€Å"nicotine†, a poisonous, colorless, oily, liquid, alkaloid with a very acid taste. Thus, making this a good pesticide against termites and many other insects. Pesticide are widely used nowadays by means of killing and controlling insects and other pests With this study, the researchers want to find out if the dried tobacco leaves is feasible as a pesticide Thus, helping them to avail and make this pesticide at home with less or cheaper money, time and effort. Statement Of The Problem This study aims to test whether the dried tobacco leaves is feasible as an pesticide. This is because tobacco plant is abundant here in the Philippines. The process in making this insecticide is simple and much cheaper than the commercial pesticide because its just a home- made pesticide. There are two set- ups in this study, which will use: dried tobacco leaves ( thinly sliced ), water, mortar and pestle and a spray container. This study aims to answer the following questions: 1. )What is in the tobacco leaves that it is feasible as a pesticide? 2. )Is the dries tobacco leaves effective as a pesticide? HYPOTHESES 1. )The tobacco leaves has nicotine which is an effective component in killing cockroaches. 2. )The dried tobacco leaves is effective as a pesticide against cockroaches. Significance Of The Study Nowadays, human beings make many inventions, for the betterment of human life. One of this, is the pesticide . This is to prevent insects from causing damage to may crops and other plants. Some insects are considered to be pests because it really causes damage to many farmlands. And also many pesticide are expensive. This study helps the Filipino people especially the farmers in making a home- made pesticide which is less expensive, and easy to make and you'll only exert less effort. Scope and Limitation This study tries to focus only in knowing if the dried tobacco leaves is feasible as a pesticide in killing insects especially cockroaches. Definition of Terms Tobacco Plant- is an herbaceous plant, widely cultivated for its leaves, which are rolled into cigars and also used in making pipes, process for chewing or grinding into pieces or snuff. * Nicotine- a poisonous, colorless, oily, liquid, alkaloid with a very acid taste. * Cockroach-  (or simply â€Å"roaches†) are  insects  of the order  Blattaria. This name derives from the  Latin  wor d for â€Å"cockroach†,  blatta. Chapter II Review Of Related Literature Cockroaches live in a wide range of environments around the world. Pest species of cockroaches adapt readily to a variety of environments, but prefer warm conditions found within buildings. Many tropical species prefer even warmer environments and do not fare well in the average household. The spines on the legs were earlier considered to be sensory, but observations of their locomotion on sand and wire meshes has demonstrated that they help in locomotion on difficult terrain. The structures have been used as inspiration for robotic legs. Cockroaches are most common in tropical and  subtropical  climates. Some species are in close association with human dwellings and widely found around garbage or in the kitchen. Cockroaches are generally  omnivorouswith the exception of the  wood-eating genus  Cryptocercus; these roaches are incapable of digestingcelluloseprotozoans  and  bacteria  that digest the cellulose, allowing them to extract the nutrients. themselves, but have symbiotic relationships with variousTobacco  is an  agricultural  product processed from the fresh  leaves  of plants in the genus  Nicotiana. It can be consumed, used as an organic pesticide, and in the form of nicotinetartrate  it is used in some medicines. [1]  In consumption it may be in the form of  smoking,  chewing,  snuffing,dipping tobacco, or  snus. Tobacco has long been in use as an  entheogen  in the Americas. However, upon the arrival of  Europeans  in North America, it quickly became popularized as a trade item and as a recreational drug. This popularization led to the development of the southern economy of the  United States  until it gave way to cotton. Following the  American Civil War, a change in demand and a change in labor force allowed for the development of the  cigarette. This new product quickly led to the growth of tobacco companies until the scientific controversy of the mid-1900s. Tobacco leaves has â€Å"nicotine†, a poisonous, colorless, oily, liquid, alkaloid with a very acid taste. Thus, making this a good pesticide against termites and many other insects. Pesticide are widely used nowadays by means of killing and controlling insects and other pests. A  pesticide  is a substance or mixture of substances used to kill a  pest. [1]  A pesticide may be a  chemicalpest. Pests include  insects, plant  pathogens, weeds,  molluscs,  birds,  mammals,  fish, nematodes (roundworms) and  microbesthat compete with humans for food, destroy property, spread or are a  vector  for disease or cause a nuisance. Although there are benefits to the use of pesticides, there are also drawbacks, such as potential toxicity to humans and other animals. Thus dried tobacco leaves can be an effective pesticide against cockroaches. It has a foul smell that cockroaches don't like. If they smelled this foul smell, they will eventually die afterwards because it has nicotine which is poisonous. ( http://en. wikipidia. org/wiki/cockroaches/tobacco/pesticide Chapter III Methodology Materials and Equipment: In this study , the researcher  will be  needing 500g of dried tobacco leaves ( thinly- sliced ), 200  mL. f water , mortar and pestle , and a spray container . With this materials ,the researcher will be able to conduct the experiment . Procedure: The researcher will gather all the materials needed for the experiment . The dried tobacco leaves will be crush by the use of the mortar and pestle. 200  mL. of water will be added . Shake and mix the solution thoroughly . The solution will be put inside the spray container. Then it will be sprayed on cockroaches. The cockroaches will be put inside a closed box container and will be observed for 24 hours. Testing , observation and recording of data will follow . CHAPTER IV Results and Discussions A. Findings [pic] The table above is the summary of the three-replicated experiments. The researcher observed that container A has always the longest fire resistance compared to container B which was with water, banana peels but without papers and to container C which is the controlled group. In trial 3, the fire resistance lasted longer tan in trials 1 and 2, respectively. It shows that the amount of banana peels is made constant in order for the experiment ti be fair. B. Analysis Of Data he banana peelings have the advantage in terms of the measured fire resistance. The banana peelings mixed with water and papers measured 200 seconds while the banana peelings with water but without papers measured 104 seconds and the water with papers but without banana peelings measured 96. 3 seconds. CHAPTER V CONCLUSION AND RECOMMENDATION Conclusion After conducting the experiment, the dried tobacco plant can be a good pesticide against cockroaches. And with that , it can minimized the consumers expenses in buying commercial pesticides. Recommendation The researcher highly recommend further study in the project especially to the use of other dried tobacco leaves.

Jails and Prisons

The Differences of Prisons and Jails Kenitra Evans CRJ303 Instructor Martin McAuliffe March 13, 2013 There are many differences between jails and prisons. They equally both house offenders but their day to day operations are very different. There are long histories about jails and prisons both and in this paper we will describe the differences of jails and prisons including how they operate and their functions.Many people hear the words prison and or jail, and they believe that both are one in the same but in reality they are very much different. Jails are correctional facilities that house offenders before or after they are sentenced for their crimes committed. Those individuals that are confined in jails are: * Individuals pending arraignment and awaiting trial, conviction, or sentencing * Probation, parole, and bail bond violators and absconders (Seiter,2011 pg 71) There are many different other reasons jails house inmates. Jails are full service facilities that offer security, fo od service, medical care, and offender programs and are therefore different from lockups, which are commonly located in police stations and hold people only for a short period of time, usually no more than forty-eight hours. †(Seitter, 2011) Sheriff’s and local governments oversee the day to day operation of jails and there are different jails such as the regional jail which were created because the basic operations of jails were becoming complicated for small counties and the need for funding to continue operations.There are about 3,600 jails in the United States. â€Å"The size of the jail population is a product of decisions made by various law enforcement entities that the jail serves, the courts, and other segments of the criminal justice system. The size of the jail population is also affected by local, state, and federal laws; crime rates; and public attitudes about crime. †(nicic. gov) The length of stay and those admitted to jails are quite different fro m prisons. There have been almost 9 to 11 admissions to jail and the average length of stay is 15 to twenty days.Sometimes a person stays longer if they are still fighting a case thus pushing out their court dates which extends their stay provided they cannot afford bail. â€Å"During 2003, 686,437 inmates were admitted to state and federal prisons, 656,320 inmates were released, and the average length of stay for released inmates was 36 months. The jail system booking and release procedures are on a constant whirlwind with bail bonds and so forth. There are different jails as well such as state jails and county jails.In state jails an inmate can spend no more than two years maximum. Prisons Prisons are run by state governments and the Federal Bureau of Prisons. There are only about 100 federal prisons, detention centers, and correctional institutions in the U. S. Prisons were created to house inmates that are serving a sentence of one year or more that are convicted of crimes. Pri sons offer more to inmates such as work programs, Halfway houses and other educational programs that could possibly benefit the offender.These sorts of incentives are not offered in jails because inmates are usually serving shorter sentences. There are different facilities such as BOP operated prisons, long term contract facilities and jails/short term facilities. Many offenders in prison are set in place by their security levels. Some are deemed as low risk, medium risk or high risk offenders which determine where they are housed. The prison budget has been over exceeded with the operations and also building more prisons to prevent overcrowding. Corrections is the fifth-largest area of state spending after Medicaid, secondary education, higher education and transportation. State spending on prisons has swelled as the nation’s jail and prison population has climbed to 2. 3 million people, or about one in every 100 adults. But grim budget realities are forcing state lawmakersà ¢â‚¬â„¢ hand. †(pewtrusts. org) There is a difference in jails and prisons as well as how they are operated. Prisons house offenders that have been convicted of crimes whereas jails house those awaiting trial as well as those serving shorter sentences.Prisons and jails have come a long way and there will be more changes to come with the world’s crime rate as it is. References At Least 23 States Cut Funding for Prisons This Year, August 11, 2009 The Pew Charitable Trusts http://www. pewtrusts. org/our_work_report_detail. aspx? id=54481 Corrections: An Introduction; Richard P. Seiter 3rd edition 2011 Upper Saddle River New York Jail Resource Issues What Every Funding Authority Need to Know, Gary M. Bowker February 2002 http://static. nicic. gov/Library/017372. pdf Jails and Prisons The Differences of Prisons and Jails Kenitra Evans CRJ303 Instructor Martin McAuliffe March 13, 2013 There are many differences between jails and prisons. They equally both house offenders but their day to day operations are very different. There are long histories about jails and prisons both and in this paper we will describe the differences of jails and prisons including how they operate and their functions.Many people hear the words prison and or jail, and they believe that both are one in the same but in reality they are very much different. Jails are correctional facilities that house offenders before or after they are sentenced for their crimes committed. Those individuals that are confined in jails are: * Individuals pending arraignment and awaiting trial, conviction, or sentencing * Probation, parole, and bail bond violators and absconders (Seiter,2011 pg 71) There are many different other reasons jails house inmates. Jails are full service facilities that offer security, fo od service, medical care, and offender programs and are therefore different from lockups, which are commonly located in police stations and hold people only for a short period of time, usually no more than forty-eight hours. †(Seitter, 2011) Sheriff’s and local governments oversee the day to day operation of jails and there are different jails such as the regional jail which were created because the basic operations of jails were becoming complicated for small counties and the need for funding to continue operations.There are about 3,600 jails in the United States. â€Å"The size of the jail population is a product of decisions made by various law enforcement entities that the jail serves, the courts, and other segments of the criminal justice system. The size of the jail population is also affected by local, state, and federal laws; crime rates; and public attitudes about crime. †(nicic. gov) The length of stay and those admitted to jails are quite different fro m prisons. There have been almost 9 to 11 admissions to jail and the average length of stay is 15 to twenty days.Sometimes a person stays longer if they are still fighting a case thus pushing out their court dates which extends their stay provided they cannot afford bail. â€Å"During 2003, 686,437 inmates were admitted to state and federal prisons, 656,320 inmates were released, and the average length of stay for released inmates was 36 months. The jail system booking and release procedures are on a constant whirlwind with bail bonds and so forth. There are different jails as well such as state jails and county jails.In state jails an inmate can spend no more than two years maximum. Prisons Prisons are run by state governments and the Federal Bureau of Prisons. There are only about 100 federal prisons, detention centers, and correctional institutions in the U. S. Prisons were created to house inmates that are serving a sentence of one year or more that are convicted of crimes. Pri sons offer more to inmates such as work programs, Halfway houses and other educational programs that could possibly benefit the offender.These sorts of incentives are not offered in jails because inmates are usually serving shorter sentences. There are different facilities such as BOP operated prisons, long term contract facilities and jails/short term facilities. Many offenders in prison are set in place by their security levels. Some are deemed as low risk, medium risk or high risk offenders which determine where they are housed. The prison budget has been over exceeded with the operations and also building more prisons to prevent overcrowding. Corrections is the fifth-largest area of state spending after Medicaid, secondary education, higher education and transportation. State spending on prisons has swelled as the nation’s jail and prison population has climbed to 2. 3 million people, or about one in every 100 adults. But grim budget realities are forcing state lawmakersà ¢â‚¬â„¢ hand. †(pewtrusts. org) There is a difference in jails and prisons as well as how they are operated. Prisons house offenders that have been convicted of crimes whereas jails house those awaiting trial as well as those serving shorter sentences.Prisons and jails have come a long way and there will be more changes to come with the world’s crime rate as it is. References At Least 23 States Cut Funding for Prisons This Year, August 11, 2009 The Pew Charitable Trusts http://www. pewtrusts. org/our_work_report_detail. aspx? id=54481 Corrections: An Introduction; Richard P. Seiter 3rd edition 2011 Upper Saddle River New York Jail Resource Issues What Every Funding Authority Need to Know, Gary M. Bowker February 2002 http://static. nicic. gov/Library/017372. pdf

Summer Sport Camp at State University

14th MANCO Linear Programming Approach for Irrigation Scheduling – A case Study H. MD. AZAMATHULLA, Senior Lecturer, River Engineering and Urban Drainage Research Centre (REDAC), Universiti Sains Malaysia, Engineering Campus, 14300 Nibong Tebal, Pulau Pinang, Malaysia; email: [email  protected] usm. my, [email  protected] com (author for correspondence) AMINUDDIN AB GHANI, Professor, REDAC, Universiti Sains Malaysia, email: [email  protected] usm. my NOR AZAZI ZAKARIA, Professor, REDAC, Universiti Sains Malaysia, email: [email  protected] usm. my CHANG CHUN KIAT, Science Officer, REDAC, Universiti Sains Malaysia, email: [email  protected] sm. my Abstract There is an increasing awareness among irrigation planners and engineers to design and operate reservoir systems for maximum efficiency to maximize their benefits. Accordingly, significant work has been done on reservoir operation for known total irrigation demand and on the optimal allocation of water available to c rops at the farm level. Very few studies have been conducted to derive optimal reservoir operation policies integrating the reservoir operation with the on-farm utilisation of water by the various crops.This present paper deals with the development of model — Linear Programming (LP) — to be applied to real-time reservoir operation in an existing Chiller reservoir system in Madhya Pradesh, India. Keywords: Cropping pattern, Water resource management, Irrigation management, Optimization 1. Introduction In most developing countries, a huge share of the limited budget goes to creating facilities for irrigation. Construction of reservoirs requires very high investment and also causes socioeconomic and environmental issues.Water in the reservoir has multiple claimants and needs to be optimally utilized to generate maximum benefits through proper operation, which must remain consistent despite uncertain future inflows and demands. According to the World Commission on Dams, ma ny large storage projects worldwide are failing to produce the anticipated benefits (Labadie, 2004). Similarly, small storage projects made for local areas in developing countries, like India, are also failing to meet expectations.The main cause identified at various levels of discussion, as reported by Labadie (2004), is inadequate consideration of the more mundane operation and maintenance issues once the project is completed. For existing reservoirs, optimum operation is critical, since all the expected benefits are based on timely water releases to meet the stipulated demand. Real-time operation of a reservoir requires making relatively quick decisions regarding releases based on short-term information. Decisions are dependant on the storage in the reservoir and information available in the form of forecast hydrologic and meteorological parameters.This is especially important during floods and power generation, where the system has to respond to changes very quickly and may need to adapt rapidly (Mohan et al. 1991). For reservoir systems operated for irrigation scheduling, real-time operation is not very common because of longer decision steps. Traditionally, the reservoirs meant for irrigation purposes are operated on heuristics and certain rules derived from previous experiences. This defies the concept of water-management; much of the water is lost, which in turn leads to loss of revenue.In the early 1960s, mathematical programming techniques became popular for reservoir planning and operation; pertinent literature is available. An excellent review of the topic is given by Yeh (1985), followed by Labadie (2004) and Wurbs (1993). Along with simulation studies, Linear Programming (LP), Dynamic Programming (DP) and Non Linear Programming (NLP) are the most popular modelling techniques. A comparative study on the applicability and computational difficulties of these models is presented by Mujumdar and Narulkar (1993).Many of the aforementioned techniques ha ve been implemented in realistic scenarios, and many reservoir systems worldwide are operated based on the decision rules generated from these techniques. However, there exists a gap between theory and practice, and full implementation has not been achieved yet (Labadie, 2004). 1 14 & 15 February 2009 Kuching, Sarawak The basic difficulty a reservoir manager faces is to take a real-time optimum decision regarding releases according to the future demand and inflow. This leads to the problem of optimization of the stochastic domain.Two approaches of stochastic optimization are practised: i) Explicit Stochastic Optimization (ESO), which works on probabilistic descriptors of random inputs directly and ii) Implicit Stochastic Optimization (ISO), which is based on historical, generated or forecasted values of the inputs through the use of Time Series Analysis or other Probabilistic approaches. The ESO approach has computational difficulties; ISO methods are simple, but require an addition al forecasting model for real time operation. In the case of irrigation reservoirs, decision making at the reservoir level depends upon the water demand arising at the field level.In order to operate the reservoir in the best possible way, it becomes imperative to understand the processes occurring in the crop-soil-water-atmosphere system. This helps not only in the estimation of accurate demands, but also ensures optimum utilisation of water. If the processes at the field level are also modelled properly and integrated with the reservoir level model, the goal of water management can be achieved in the best possible way. Dudley et al. (1971) pioneered the integration of the systems in the determination of optimal irrigation timing under limited water supply using a Stochastic DP model.Dudley and his associates then improved the model (Dudley and Burt, 1973; Dudley, 1988; Dudley and Musgrave, 1993). Vedula and Mujumdar (1992, 1993) and Vedula and Nagesh Kumar (1996) have also contrib uted to this area. Their approach was to derive a steady state reservoir operation policy while maximizing the annual crop yield. DP-SDP and LP-SDP were used in the modelling. However, for real-time reservoir operation, Vedula and Nagesh Kumar (1996) stressed the need to forecast inflows and rainfall in the current season to implement the steady state operation policy.As a result, the ESO model has to be supplemented with an ISO model to get a policy for the current period. As an extension to the work of Vedula and Mujumdar (1992), a significant contribution to the real-time reservoir approach was presented by Mujumdar and Ramesh (1997). They addressed the issue of short term real-time reservoir operation by forecasting the inflow for the current period, a crop production state variable and a soil moisture state variable. Their work was based on SDP, but had all the limitations of SDP regarding the curse of dimensionality.Against this background, a model for the derivation of real-t ime optimal operating policy for a reservoir under a multiple crop scenario is proposed in the present study. The primary issue is that the reservoir gets inflows during the wet season (monsoon season) and is operated for irrigation in the dry season (non-monsoon season). The reservoir storage and the soil moisture level are considered to be the principal state variables, and the irrigation depths are the decision variables.An optimal allocation model is embedded in the integrated model to evaluate the irrigation water depth supplied to different crops whenever a competition for water exists amongst various crops. The model also serves as an irrigation-scheduling model because it specifies the amount of irrigation for any given fortnight. The impact on crop yield due to water deficits and the effect of soil moisture dynamics on crop water requirements are taken into account. Moreover, a root growth model is adopted to consider the effects of varying root depths on moisture transfer. The only stochastic element in the season is the evapotranspiration. The handling of stochasticity has been accomplished through dependability based forecasting in an ISO model. The rest of the variables, such as soil moisture status and the reservoir storage status, at the beginning of any period are considered to be state variables. The basic formulation is based on a LP model and is later transformed into a GA framework. 2. The Model Formulation and Concept The real-time operation model proposed in the present study integrates the reservoir level and a field level decision (Figure 3).It considers the soil-moisture status and the reservoir storage as the state variables and the applied irrigation depths as decision variables. The formulation is based on the conceptual model for soil moisture accounting and the reservoir storage continuity relationships. A major emphasis is laid on maintaining soil moisture in a state such that the evapotranspiration from the crops takes place at a rate that achieves better results in the form of increased yields from the crops. To assess the timing of irrigation water application, the soil moisture status of the crop is an important parameter.Whenever the soil moisture status approaches a critical limit, irrigation is applied. Thus, the soil moisture status is monitored either by physical measurement or through soil moisture models. Soil moisture models are more popular since they do not require a lot of instrumentation to be installed in the field. Soil moisture models can be formulated either by a physical approach (Fedders et al. , 1978) or a conceptual approach (Rao, 1987). The conceptual approach has been used by Rao et al. (1988), Rao et al. (1990) and 2 14th MANCO Hajilal et al. (1998) for the problem of irrigation scheduling.Vedula and Mujumdar (1992) utilised the conceptual model in their study. The same concept is adopted in the present study. Figure 3 Flow chart of real-time operation of reservoir 3 14 & 15 Februa ry 2009 Kuching, Sarawak 3. The Conceptual Model In the conceptual model for the Crop-Soil-Water-Atmosphere (CSWA) system, the basic assumption is that the soil acts as a reservoir, the main inputs to the reservoir are rainfall irrigation, and the main outputs are evapotranspiration, percolation and drainage. The extent of the reservoir is considered to be up to the effective root zone at the particular time.The soil water reservoir is governed by a continuity equation: ? ik +1 ED ik +1 ? ? ik ED ik ? IRR ik + AET i k = RF k (1) The conceptual model stated by Eq. 1 is used to compute the irrigation to be applied for the LP model with area as a decision variable. The following parameters are important for the conceptual model. Figure 1 shows the sketch for the conceptual reservoir. In the context of the conceptual model two parameters are important: IRRk RFk AETk EDk ?k Figure 1 Conceptual model Variation of Evapotranspiration with the Available Soil Moisture Evapotranspiration as a function of the available soil moisture is expressed as: kAETi k = PETi k if aai ? Zww (2) or AETi k = k aai PETi k Zww where AETi k (3) is the actual evapotranspiration that has occurred from crop i in fortnight k (mm), PETi k is the potential evapotranspiration in a particular geographical location (mm), Zww is the critical available moisture limit (mm/cm) = (Zf? Zw) d, Zf is the field capacity for the soil (mm/cm), Zw is the permanent wilting k point for the soil (mm/cm), d is the depletion factor and assumed to be 0. 5 in the present study, and a ai is the average available soil moisture over a fortnight (mm/cm). The average available soil moisture over a fortnight is given by ik + aik +1 a= 2. 0 k ai where otherwise aik = ? ik ? Zw if aik < Zww aik = Zww k +1 A similar expression can be used for ai . 4 14th MANCO Root Zone Depth Growth The root depth data in relation to the time stages are prepared according to the Linear Root Growth Model (adopted by Narulkar, 1995). The model assumes that maximum root depth is achieved at the start of the yield formation stage. It remains at the maximum depth until the maturity stage. A minimum depth of 15 cm is considered in the first fortnight to account for the conditions of bare soil and an area with sparse crops.The root depth model is shown in Figure 2. Life span of group Growth stages of group V F G Root Depth Max. Depth Figure 2 Root Depth growth model Relative Yield Ratio The yield of a crop is affected by water deficits and the rate of evapotranspiration. The rate of evapotranspiration tends to decrease depending on the available moisture content. There are many methods to model the phenomenon. However, the model used in the present study is the most commonly-adopted model. The relative yields are computed on the basis of the expression given by Doorenbos and Kassam (1979) YaiAETi k ? k? = 1 ? Ky ? 1 ? ? PET k ? ? Ymi i? ? (4) Equation (4) gives a yield ratio for a single period only. However, the aggregate ef fect of moisture deficits over all fortnights of crop growth is also evaluated. The final yield ratios computed for the crop during various time periods of a season is computed by a multiplicative model (Rao et al. , 1990). The determination of the yield ratio is very important since they reflect the operation policy for an irrigation system. The expression is given by ? AETi k Yai ncr ? = ? ?1 ? Ky k ? 1 ? ? PET k ? Ymi i =1 ? i ? (5)Water Requirements of the Crops The model derived for an optimal crop pattern uses predetermined irrigation demands. On the basis of this, the optimisation model selects an appropriate area for an individual crop. The irrigation demands are determined using the conceptual model stated in Eq. 1. The irrigation requirements may be calculated by substituting a value of critical soil moisture content instead of soil moisture in either of the fortnights k and k+1 and replacing the values of actual evapotranspiration by potential evapotranspiration and re arranging the terms of Eq. : ( ) IRRik = ? cr EDik +1 ? EDik + PETi k (6) 5 14 & 15 February 2009 Kuching, Sarawak where ? cr is the critical soil moisture content below which the actual evapotranspiration may fall below the potential rate. 4. Integrated LP Formulation In the objective function, the weighted sum of all the actual evapotranspiration values is maximised. The weights are assigned according to the yield response factors for individual crops in individual periods. The objective is to maximise the actual evpotranspiration rate to minimise the deficits in the yields.The available soil moisture in any time period in the objective function is indirectly maximised: ncr np ? a k + aik +1 ? Ky k MaxZ = ? ? ? i ? 2. 0 ? Zww i =1 k =1 ? (7) subject to the following constraints: 1. Soil moisture continuity ? aik + aik +1 ? PET = RF k ? 2. 0 ? Zww ? ? ik +1 EDik +1 ? ? ik EDik ? IRRik + ? (8) ? ik +1 ? aik +1 ? bik +1 = ZW (9) where with physical bounds ? ik +1 ? 4. 0 a 2. k +1 i ( 10) ? 0. 9 (11) Reservoir continuity ncr A k S k +1 ? B k S k + ? i =1 S k +1 ? 31. 1 5. IRRik * AREAik = ? ID ? Ao RE k Eff (Maximum Reservoir Capacity M m3) (12) (13) Crop Simulation ModelThe optimisation model presented above yields some irrigation depth values that are based on forecasted values for the reference evapotranspiration. This reference evapotranspiration, in turn, is based on a dependability model. However, the actual evapotranspiration value differs from these values, and thus, before going into the next fortnight, the soil moisture status must be updated with the applied irrigation and actual climatic factors. The formulation for crop simulation is as follows: First compute the final soil moisture with the following relation ? ik = (? ik +1 EDik +1 + IRRik ?Fkcik APET k + ARF k ) / EDik If (14) ? ik +1 < 3. 1 ?k ? Fkcik +1 APET k +1 Fkcik +1 APET k +1 ZW + ARF k +1 ? ? i EDik + IRRik +1 ? + ? 2. 0 2. 0 ? EDik +1? ik +1 = ? k +1 k +1 Fkci APET EDik +1 2. 0 ( ) (15) or 6 14th MANCO ? ? ik = ? ik ? 1 ? EDik ? 1 ? ? Fkcik APET ? Fkcik APET Fkcik APET + Zw + ARF k + IRRik ? ? EDik ? 2 . 0 2 . 0 2 . 0 ? (16) or ? k ? 1 ? k ? 1 Fkcik APET ? Fkcik APET Fkcik APET ? k k ? ? = i ? EDi ? Zw? ? ? EDi ? ? + IRRi + ? ? 2. 0 2. 0 2. 0 ? ? ? ? k i (17) The computed soil moisture status of the crops is used in the next fortnight to compute the demand. . Stochastic Analysis of Evapotranspiration It was previously stated that the data regarding the climatic factors is uncertain in nature and the determination of these factors beforehand is impossible. However, there is a general trend to assume the expected values for these factors and carry out the operation. The concept does not give a clear picture of the actual scenario and the appropriate weights for the individual growth stage of the crops are not assigned. The present study proposes a different method of forecasting the expected values for the climatic factors.The method of analysis starts with the co mputations of dependability values of reference evapotranspiration factors from the available data. The dependability of realisation of any stochastic variable is defined as the probability of equalling or exceeding that variable with a particular value. Mathematically, P(x ? X ) (18) where P (. ) is the probability and x is the variable under consideration and X is a stipulated value of the variable. A traditional method of estimation of the dependability value is the use of standard frequency formulae (e. . Wiebull’s formula or Hazen’s formula). In the present study, a detailed probability analysis for the data is performed. The data is fitted to a standard probability distribution and the best fitting distribution is tested through the Kolmogorov Smirnov Test (Haan, 1977). Once the values corresponding to different dependabilities are evaluated, dependability values for reference evapotranspiration are assumed to be different in different growth stages. The analysis is performed on the basis of the yield response factor.A high yield response factor signifies greater sensitivity towards the deficits, and thus, a higher level of dependability is assumed for the evapotranspiration data and a lower level of dependability is assumed for the rainfall data. This will ensure a higher value of irrigation required for the crop in the sensitive period. As a result, the crop will be safeguarded against any poor moisture content conditions. 7. LP Model Formulation for Optimal Cropping Pattern At the start of each dry season, depending on the storage volume in the reservoir, the crop pattern must be determined.To evaluate the crop pattern, another LP model is used. In this model, irrigation depths are calculated from Eq. (6). The formulation is as follows: The objective function is MaxZ = C1 X1+ C2 X2+ C3 X3 (19) which is subject to the following constraints: 1. Total available area X1+X2+X3? A (20) where X1, X2, and X3 are the decision variables related to the area of individual crops;C1, C2, and C3 are the cost coefficient for each crop in Indian Rupees (1 US $ = 50 INR); and A is the maximum area available for irrigation. 2.Area of each individual crop: 7 14 & 15 February 2009 Kuching, Sarawak The area under each crop is required to be constrained; thus, there are lower and upper bounds on the area under each crop. The lower bounds indicate the minimum area that can be allocated to a crop, while the upper bound indicates the maximum. In the present study, the lower bounds were defined for all the crops except cash crops, while the upper bounds were defined considering the present cropping pattern. The constraints can be expressed as Li? Xi? Mi (21) here Li corresponds to the lower bound of the area for the ith crop and Mi corresponds to the upper bound on the area of the ith crop. 8. Model Application The developed models were applied to the Chiller reservoir system in Madhya Pradesh, India (Latitude 23o23’ N and Longitude 7 6o18’ E). In the central part of India, many reservoir projects have been constructed for irrigation, but no irrigation is available from these reservoirs during the monsoon period (from June to September). The area receives about 90 to 95 % of its rainfall during the Monsoon season. The rainfall then becomes runoff to the reservoirs.These reservoirs are designed to contain the runoff in the monsoon season, but there is no runoff during non-monsoon months. The present formulations are specially suited for these types of reservoirs. Non-monsoon rainfall is rare and provides little runoff. A systematic data base was prepared for the various physical features of the reservoirs, including the meteorological and hydrological data such as evapotransiration, details of crops in the command area, details of net returns from individual crops and soil properties collected from the College of Agriculture, Indore, India. . Results and Discussion Optimum Crop Pattern A separate computer p rogram was run before the real time operation program to determine the optimum crop pattern for all possible storage values. The results of the optimum crop pattern are stated in Table 1. The results indicate that from a storage level of 31. 10 M m3 to a storage level of 26. 06 M m3, the cropping pattern is same as the one that has been adopted in the project formulation. However, below a storage level of 26. 06 M m3, the crop pattern changes suddenly, and wheat (ordinary) is not recommended by the model.The area of wheat (hybrid) also gets reduced when the rainfall storage is below this level. However, the area for Gram is full, up to a storage level of 15. 83 M m3. The change in cropping pattern indicates that efficient water usage is maintained. Table 1 Optimum Cropping Pattern for Different Live Storage Values Area (ha) for different crops Live storage (M m3) Wheat (ordinary) Gram Wheat (hybrid) 4. 3230 342. 910 120. 00 8. 2379 427. 580 500. 00 12. 3246 15. 8632 20. 7581 26. 098 6 28. 8610 30. 1250 31. 1000 300. 0 300. 0 300. 0 300. 0 1084. 015 1100. 000 1100. 00 1100. 000 1100. 000 1100. 000 1100. 000 500. 00 855. 00 1434. 00 1700. 00 1700. 00 1700. 00 1700. 00 Results from Real-Time Operation Model The real-time operation model gives an optimal operating policy for the available storage in the present fortnight considering the future. The model also yields the values of irrigation to be applied to individual crops in the fields. In the wake of deficient water supplies, the model distributes the available water over the time for different crops optimally. The sample results of the present model are stated in Table 2.The available moisture to the crops is not affected, and generally the soil remains at the upper limit of the available soil-moisture. This 8 14th MANCO is because the crop pattern is predicted according to the availability of the storage in the reservoir. The results are indicative of successful application of the real-time operation strategy proposed in the present work. Table 2 Sample Results Showing the Soil Moisture, Available Soil Moisture, Storage, and Irrigation to be applied for Different Crops for a Real-Time Reservoir Operation Model (LP) Live Storage in the Reservoir 31. 1 M m3 FORTNIGHTPARAMETER 1 2 3 4 5 6 7 8 9 10 11 Reservoir Storage (M m3 ) 29. 28 28. 17 26. 30 22. 22 Crop 1) Soil Moisture (mm/cm) 3. 76 3. 89 3. 84 3. 07 2) Available soil Moisture 0. 9 0. 9 0. 9 0. 87 (mm/cm) 3) Applied Irrigation (mm) 53. 62 90. 63 92. 87 36. 04 Crop 1) Soil Moisture (mm/cm 3. 90 3. 07 3. 28 3. 15 2) Available soil Moisture 0. 9 0. 87 0. 9 0. 9 (mm/cm) 3) Applied Irrigation (mm) 68. 76 22. 27 60. 67 41. 59 Crop 1) Soil Moisture (mm/cm — – 4. 00 2) Available soil Moisture —0. 9 (mm/cm) 3) Applied Irrigation (mm) — – 94. 21 19. 68 14. 64 10. 87 Wheat (ordinary) 3. 54 3. 30 3. 22 0. 9 . 9 0. 9 5. 62 4. 24 3. 63 3. 60 3. 17 0. 9 4. 0 0. 9 – -. — — 163. 9 8. 44 23. 02 GR AM 3. 28 3. 66 0. 9 0. 9 19. 94 102. 6 — — 3. 23 0. 9 3. 47 0. 9 — — 37. 64 53. 15 Wheat (hybrid) 3. 06 3. 48 3. 32 0. 86 0. 9 0. 9 0. 00 33. 17 — — 3. 28 0. 9 3. 38 0. 9 3. 18 0. 9 3. 19 0. 9 37. 19 162. 9 0. 00 36. 09 0. 0 3. 4 0. 9 26. 96 127. 9 78. 89 Relative Yield Ratios Relative yield ratios computed for different crops at different live storage values are shown in Table 3. The relative yield ratios for all the crops become one if live storage in the reservoir is equal to or greater than 28. 9 M m3. The GA model is found to be better for application in real world operation of the reservoir. Table 3 Relative Yield Ratio for Different Live Storage Values Computed With a Real-Time Reservoir Operation Model Relative yield ratio for Live different crops storage LP (M m3 ) Wheat Gram Wheat (hybrid) (ordinary) 4. 3230 0. 9677 1. 000 8. 2362 0. 9083 1. 000 12. 3246 0. 9576 1. 000 – 0. 989 1. 000 20. 7581 26. 0986 1. 000 0. 987 0. 987 0 . 911 0. 952 28. 8610 1. 000 0. 987 1. 000 30. 1250 31. 1000 10. – 15. 8632 1. 000 1. 000 1. 000 1. 000 1. 000 1. 000 ConclusionA real-time model using an integrated Linear Programming Model for a reservoir system meant for irrigation has been developed in the present study to obtain an optimal reservoir operating policy that incorporates field level decisions, while also deciding the appropriate time and amount of water to release from the reservoir. 9 14 & 15 February 2009 Kuching, Sarawak From the analysis, the following conclusions can be drawn: The developed model can be successfully applied to irrigation supporting reservoir systems. Furthermore, the models ensure an optimum reservoir release over different time periods.In addition, they also ensure optimum allocation of the available water over the different crops in the fields. While allocating the water to different crops in the fields, the model takes into account the critical growth stages of the crops and allocate s sufficient water to each crop to safeguard it against any ill effects of water deficits. The optimum crop pattern model used in the study will only allow productive irrigation, so the amount of wasted water is reduced. Acknowledgements The authors would like to express sincere thanks to Universiti Sains Malaysia for the financial support of this work.Nomenclature AETi k k Actual evapotranspiration in period k from crop i (mm) APET ARFk Ak and BK Ao d Actually occurring potential evapotranspiration in period k (mm) Actual rainfall value in the fortnight k Constants relating the storage to reservoir evaporation Area of spread at dead storage level Depletion factor EDik Effective root zone depth of a crop i in period k (cm) k +1 i ED Effective root zone depth of a crop i in period k+1 (cm) Eff Fkcik ID Overall efficiency Crop evapotranspiration coefficient Industrial supply from the reservoir (mandatory release) IRRikIrrigation applied to crop i in stage k (mm) k Ky Yield response fa ctors for a crop i in period k PETi k RE RF k Potential evapotranspiration in a particular geographical location (mm) Rate of evaporation in fortnight k k Sk Sk+1 Zf Zw Zww Rainfall in period k (mm) Reservoir storage at the beginning of period k Reservoir storage at the end of period k Field capacity for the soil (mm/cm) Permanent wilting point for the soil (mm/cm) Critical available moisture limit (mm/cm) ? ik ? ik +1 Final soil moisture in a particular time stage k for a particular crop i (mm/cm) Yai Ymi Actual crop yield Maximum crop yieldInitial soil moisture in the time stage k in for a crop i (mm/cm) 10 14th MANCO References 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. Doorenbos, J. , and Kassam, A. H. (1979). Yield Response to Water. Irrigation and Drainage Paper, 33, FAO, Rome. Dudley, N. J. , Howell, D. T. , and Musgrave, W. F. (1971). Optimal intraseasonal irrigation water allocation. Water Resour Res. , 7(4), 770-7 88. Dudley, N. J. and Burt O. R (1973). Stochastic reservoir Management and system design for irrigation, Water Resources Res. 9(3), 507-522. Duldley, N J. 1988). A single decision-maker approach to irrigation reservoir and farm management decision making, Water Resources Res. , 24(5) 633-640. Dudley, N. J. and Musgrave, W. F. (1993). Economics of water allocation under certain conditions. In Biswas, A. K. ; et al. , ed. Water for sustainable development in the twenty-first century. Oxford University Press, Delhi. Fedders, R. A. , Kowalic, P. S. and Zarandy, H. , (1978). Simulation of field water use and crop yield. Centre for Agricultural Publishing and Documentation, Wganingen. Haan, C T. (1977). Statistics methods in hydrology, Iowa State Press, Iowa.Hajilala, M. S. , Rao, N. H and Sarma, P. B . S. (1998). Real time operation of reservoir based canal irrigation systems, Agricultural Water Management, 38, 103-122. Holland, J. H. , (1975). Adaptation in natural and artificial syste ms, University of Michigan Press, Cambridge Mass. Labadie, J. W. (2004). Optimal operation of multi reservoir systems: State-of-the-art review, J. Water Resour. Plan. Manage. 130(2), 93–111. Mohan, S. , Raman, S. , and Premganesh, G. , (1991). Real-time reservoir operation. IWRS, 11(1), pp. 35-37. Mujumdar, P. P. , and Sandeep Narulkar. , (1993).Optimisation models for multireservoir planning and operation†, Hydrology Review, Vol. VIII, No. 1, pp. 29-52. (Pub: Indian National Committee on Hydrology, Roorkee, India) Mujumdar, P. P. and Ramesh, T S. V. , (1997). Real time reservoir operation for irrigation, J. Water resources research, Vol. 33, No 5, 1157-1164. Narulkar, S. M. (1995). Optimum real-time operation of multi reservoir systems for Irrigation scheduling. Ph. D Thesis submitted at I. I. T. , Bombay, India Oliveira, R. and Loucks, D. P. , (1997). Operating rules for multi reservoir system, Water Resources Research 33(4), 839–852. Rao, N. H. , (1987).Field test for a simple soil-water balance model for irrigated areas. J. of Hydrology, 91, 179-186. Rao, N. H. , Sarma, P. B. S. and Chander, S. (1988). Irrigation scheduling under a limited water supply. Agri. Water Management, 15, 165-175. Rao, N. H. , Sarama, P. B. S. , and Chander, S. (1990). optimal multicrop allocations of seasonal and interseasonal irrigation water. Water Resour. Res. , 26(4), 551-559. Reddy, J. M. and Nagesh Kumar, D. (2006). Optimal reservoir operation using multi-objective evolutionary algorithm, Water Resources Management, Springer, 20, No. 6, 861-878. Reddy, J. M. and Nagesh Kumar, D. (2007).Optimal reservoir operation for irrigation of multiple crops using elitist-mutated particle swarm optimization, Hydrological Sciences Journal, IAHS Press, UK, Vol. 52, No. 4, 686-701, Sharif, M. and Wardlaw, R. (2000). Multireservoir System Optimization Using genetic algorithms Case Study. J. Comp. in Civ. Engrg. ASCE, 14(4), 255–263. Shie-Yui L. , Al-Fayyaz T. A. , and Sai L. K. (2004). Application of evolutionary algorithms in reservoir operations, Journal of the Institution of Engineers, Singapore, 44(1), 39-54. Vedula, S. and Mujumdar, P. P. (1992). Optimal Reservoir Operation for Irrigation of Multiple Crops. Water Resour. Res. 28(1), 1-9. Vedula, S. and Mujumdar, P. P. (1993). Modelling for Reservoir Operation for Irrigation. Proceedings of Intl Conf. on Environmentally Sound Water Resources Utilisation, Bangkok. Vedula, S. and Nagesh Kumar, D. (1996). An integrated model for optimal reservoir operation for irrigation of multiple crops, Water Resources Research, American Geophysical Union, 32, (4), 1101-1108. Wurbs, R. A. (1993). Reservoir system simulation and optimization models. J. Water Resource Manage. ASCE 119 (4), 455–472. Yeh, W. W. G. (1985). Reservoir management and operation models: A State of the Art Review, Water Resour. Res. 21(1), 1797-1818. 11

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(2003). â€Å"Holiday Suicide Myth. † Retrieved June 5, 2010, form http://www. psychologytoday. com/articles/200401/holiday-suicide-myth Although there have been many speculations and stories that most suicides happen during the holidays or winter season, this surmise is nothing but a hypothesis or a hunch and is considered as a myth. In fact, researchers and statistics express that suicidal acts and attempts of elders drops and declines during the holiday season. McIntosh, J. (2003). â€Å"Suicide and the Holidays: Myths and Facts† Retrieved June 5, 2010, form http://www. medicinenet. com/script/main/art. asp? articlekey=54647 Suicidal attempts are unlikely to happen during the winter season or Holidays. Old people take their lives on the basis of loneliness, stress of losing a love one, depression and isolation. During the holidays, people are surrounded by family, relatives and friends. This is a â€Å"season of giving. † And when we are surrounded and with friends and family, we are most able to socialize and express our feelings. In the case of the older people, ranging from 65 years and above, this is the time that they are unlikely to be left alone with their thoughts and memories of the past. Thus, suicide during the holidays a myth and an assumption. McIntosh, J. Phd (2008). â€Å"How to Help A Suicidal Older Men and Women. † Retrieved June 5, 2010, form http://www. healthyplace. com/depression/suicide/how-to-help-a-suicidal-older-men-and-women/menu-id-68/ â€Å"The causes of elderly suicide are treatable and suicide is preventable. Risk Factors for elderly suicide and how to help suicidal seniors (McIntosh, 2008). † Suicide among the elderly is a given fact and it is not a hypothetical topic to talk about, it really is happening at our present date. However, the reasons and causes of suicide may be treated and prevented. Old people who are suicidal usually experience pain, whether physical or emotional. They also may be feeling distressed and dissatisfied with their current life situations. There is a growing rate of 50 percent of suicidal actions from the older people. There is a way to help and prevent suicide from happening. If we look and pay much attention to the signs and symptoms we may be able to help these people from committing suicide. Nuys, D. V. PhD. (2009). â€Å"An Interview with Thomas Joiner, Ph. D. on Why People Commit Suicide. † Retrieved June 5, 2010, from http://www. mentalhelp. net/poc/view_doc. php? type=docid=29060 Suicide is a growing public health problem today. Suicide is one of the results and outcome of having mental disorders. Suicide is a common product of depression, stress and loneliness. Though this is a fact, this is controllable. Feeling and being depressed, stressed and lonely can always be managed. Having a positive mind and trying to be active in spite the old age will greatly help decrease the number of people committing suicide. Bibliography: Rosenberg, M. (1996). â€Å"Testimony on Suicide Among Older Americans. † Retrieved June 5, 2010, from http://www. hhs. gov/asl/testify/t960730a. html Baby Boomer Care. (2007). â€Å"Why Do The Elderly Commit Suicide? † Retrieved June 5, 2010,from http://www. babyboomercaretaker. com/senior-health/Why-do-the-Elderly-Commit-Suicide. html National Mental Health Information Center. (n. d. ) NATIONAL STRATEGY FOR SUICIDE PREVENTION Retrieved June 5, 2010, from http://mentalhealth. samhsa. gov/suicideprevention/elderly. asp Farberow N. L. (1961). â€Å"The Cry for Help. † Retrieved June 5, 2010, from http://www. questia. com/PM. qst? a=odocId=98403730 McIntosh, J. (2003). â€Å"Suicide and the Holidays: Myths and Facts† Retrieved June 5, 2010, form http://www. medicinenet. com/script/main/art. asp? articlekey=54647 McIntosh, J. Phd (2008). â€Å"How to Help A Suicidal Older Men and Women. † Retrieved June 5, 2010, form http://www. healthyplace. com/depression/suicide/how-to-help-a-suicidal-older-men-and-women/menu-id-68/

Different Marketing Plane Of Cadbury

Different Marketing Plane Of Cadbury The main aim of this assignment is to analyse, describe, introduce Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadburys marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media technology that describe why how important role in advertising, manufacturing process goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market. TABLE OF CONTENTS SR. NO. TOPIC DESCRIPTION PAGE NO. 01 CADBURYS MARKETING PLAN 03-06 CURRENT MARKET SITUATION 03 OBJECTIVE OF CADBURY 03 OPPORTUNITY OF CADBURY 04 MARKETING STRATEGY 04-05 FINANCIAL CONDITION 06 IMPLIMANTATION AND CONTROL OF CADBURY MARKET 06 02 MARKETING ENVIRONMENT OF CADBURY COMPANY ON THE BASIS OF; 07-10 INTERNAL ENVIRONMENT 07 EXTERNAL ENVIRONMENT (microenvironment and macro environment) 07-10 MARKETING MIX 10 03 TECHNOLOGY AND MEDIA IMPACT ON CADBURY COMPANY 11-13 INNOVATIVE MANUFACTURING PROCESS 11 DIFFERENT ADVERTISMENT SOURCE 12-13 04 CADBURY FUTURE MARKETING STRATEGY 14-16 FUTURE MARKETING 14 FUTURE DEVELOPING PLANING ON THE BASIS OF MARKETING STRATEGY 15-16 05 REFERENCES 16 06 APPENDIX PART A Q.1). Using academic learning briefly outlines a marketing plan for an organisation of your choice. Situation of current market Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like AMUL, NESTLE etc., (kotler, 34 cadbury) Analyse of opportunity and issue In the Indian market Cadbury company has following SWOT (strength, weakness, opportunity, and threats) that analysis opportunity; Strength High market share value due to large business in Indian market as well as international market. Strong brand reputation in the Indian market, so company has good position in the market. Cadburys target market is large which is very wide in its same field market. weakness Fears about product demand fulfil or satisfy because it has large target market population. Less growth rate due to less production capacity that means not able to match rate of demand of product in the market. Delay in new quality product launch in the market due to this sometime get negative impact in the market. Opportunity Cadbury company is well stabilised company, so it has opportunity to develop its product with less competitiveness whereas, other new company can face more difficulty with more competitive for brand and product establishment. Cadbury company has tremendous marketing strategy in Indian market so by which it can use for develop new product with accreting growth rate. Threats Threat during new brand launch with same product, in the market. Threat with increasing market competition within same field. Threat with change in government rules and regulation for the company. Objective of plan Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget. Marketing strategy Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company; Customer satisfaction Cadbury Company has first motive of customer satisfaction by their product that are related with best quality, design of product and cost (high or low) of product depend upon consumer. Market categories (segmentation) and targeting Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below. Demographics classify on the basis of domestic (Indian city) as well as international. Platinum Tier I cities such as Delhi, Mumbai, Bangalore and also in International market. Gold Tier II cities such as Pune, Coimbatore also in international market. Silver Tier III cities Rest of urban India Market position The position based on customer need and expectations. Cadbury prefer ladder theory for determine position in the market and identify customer need and then they will target. The customer need is divided into three parts. The Base Focus on the product attributes. The Middle Focus on the functional benefits of the product. The Upper Focus on the emotional benefit obtained from using the product. Fig 1. STP implementation for a produc Fig.1. STP implementation for a product Fig 1 shows the steps of Cadbury Company that need to adopt the target, segments and position to take the market. Based on this Cadbury has positioned itself to capture the Indian market. Financial condition Before start the new project, every organisation keep focus on budget. Now, this time Cadbury market is very strong (market share value customer support) as compare with any other which has same field competitor. In order to improve sales Cadbury is currently focusing its marketing efforts mainly on the Titanium and Gold cities where they hold a market share of 60%-70 %. Implementation control of Cadbury market During implementation of project Cadbury company recommend some control to achieve successful market and keep company more demanding. It take 4 to 5 months time duration for monitoring performance of its product in the market. It always keep focus on profits and effective solution of it. Cadbury company has wide range of distribution centre so it is able to increase its efficiency during new product launch or any other occasions. It modified and control its product and product manufacturing process as per demand by market and end customers. (reference by book kotler www.cadburyindia.com) PART B Q.2). Critically evaluates your chosen organisations marketing plan, in particular relation to its marketing environment. Environment Analysis or Marketing Environment of the CADBURY Factor or Elements that affect the environment of Cadbury industry. Internal customer play essential role in developing company market with full potential and satisfy end customer by its product. The marketing environment is changing at the fast rate. Generally, there are two types of Environment Analysis recommend by Cadbury company. Following are two types, This analysis based on, Cadburys Microenvironment (customers, competitors, distributors, and suppliers) that affect its ability to earn profits. and Cadburys Macro environment forces (demographic, economic, technological, political-legal, and social-cultural). Customer /Vendor Cadbury marketing and customer around the world i.e. Domestic market (India) as well as International market or customer/ vendor; AFRICA:- Kenya, Nigeria, South Africa ASIA :- India, Sri Lanka, Vietnam, Mongolia, Malaysia, Yemen, Cambodia Myanmar AMERICA:- Peru Chile, Brazil, USA EUROSIA / EUROPE:- CIS-Russia, UK (England and Wales). And other. Distribution / Logistics Cadbury also has one of the largest logistic networks distribution set up in India covering each and every state. Cadbury distributes its products through 20 depots and 4 C F agents and a network of 5500 stockists. Cadbury covers almost 40% of retail chocolate in India. One of the largest chocolate distribution setup in India. Covering the entire geography of the country. Competition/ competitors In India Cadbury has many comparator like Nestle, Amul, Parle etc. they are also good in the market and give fight competition in the market. Cadbury industry has advantage in brand vale, valuable market share and well developed products. Cadbury competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Cadbury Brand Image; Cadbury name is enough for its popularity. Comparison based on various parameters like branding, awareness, performance, presence, etc. with an international market. CDM INTERNATIONAL BRANDS Fig2. Brand Image: Cadbury v/s International Brands This fig2. shows that CDM (Cadbury dairy milk) has been successful in capturing the hearts of their customers with their marketing campaign so far. Demographic environment (explosive population growth) In the demographic environment, Cadbury organisation always keep attention on his market position and also aware of worldwide population growth, related with different cities, region, nation and try to fulfil all requirement by ethical source. Economic Cycles and Inflation Cadbury economic forces strongly affect firms and their customers; Cadburys enjoys a market share of 72% in Indian market and up to 82%of annual saving from current market. Cadbury invest up to Rs 15 crore (Rs 150 million) on imported machinery to achieve quality product so that get more benefit form market. Cadburys innovate new packaging style of Dairy Milk with economical acceptance without any compromise in its product, so that Cadbury market get inflate. In the economic arena, Cadbury keep to focus on income distribution and levels of savings, debt, and credit availability. Political Legal support Cadbury industry have vital link with leaders and politician to get more advantage in business market environment, they have a strong economic rate in domestic market due to government reorganisation. for this sometime get more benefits that the industry get more enhance profits. Cadbury firm always follow the rules of government and maintain, all requirement like plantation in campus and many more and implement new law by the courts. Social-cultural This part is very much familiar with Cadbury organisation because its main root in India, As we know India is festival country where many religious festivals celebrate every year and such type of occasion, verities of sweets and chocolates are sell, in also many other function like birthday, social party. So, in social culture occasion (arena), Cadbury Company understands customers special need and provide (launch) effective quality product in the market. (kotler 95, Cadbury) Natural environment In the natural environment, Cadbury industry aware about raw-materials shortages, increased energy costs and pollution levels, and the changing role of governments in environmental protection. (kotler 95, 102 , Cadbury ) Technological environment Cadbury Company recommends innovative technologies in business to get enhance profit as an accelerating rate. They have automation based manufacturing unit to get more production in less time with higher quality. Cadbury prefer ISI and ISO satisfied machinery. All area having Wi-Fi facilities to share or distribute information to each other. Cadbury IT sector is one of the best in his field. (kotler 95, cadbury) MARKETING MIX OF CADBURY Eclairs is one of the famous product of Cadbury Company, the reason of this product famous is its quality that very much acceptable with cost and cannot be comparable with some other brand, test that cannot be forgettable, attractive packaging with attractive designing wrapper, acceptable quantity size with reasonable price. Eclairss publicity is very attractive way, which is by personal relation, sale promotion and TV advertisement which is in any place like home, street, local bus, train, etc. that is not more expensive so cost of Eclairs is not high as comparable with other company. Cadbury chocolate should be in every pocket is a main target of Cadbury company. (Marketing management, by Philip kotler, page no 12, 13) PART C Q.3). Identify and evaluate how technology and new media could impact the firms future marketing plans. Technology impact for the Cadbury company Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. C adbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers. Media impact for the Cadbury Company In Cadbury company media technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer word of mouth system in this way, people to people or customer to customer oral and written communication. In a direct marketing Cadbury prefer Personal selling system in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. Public relations and publicity system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world. Media is source by that company can reach to the customer and customer can get all information about selected company, so media provide strong relationship between company and customer. Media play an effective role for developing Cadbury market. Cadbury Company advertises their product promotion by cartoon picture and famous celebrities like film actor or sports player, these advertisements categorise between children to adult respectively. In different segment they are use emotional line based on major themes, during media advertisement. For examples; Chocolates for all, children to adult and theme is Cadbury as a perfect expression of love. Chocolates for all events and theme is real test of life. Chocolate for special occasion and themes is I will do anything for Cadbury dairy milk. Chocolate for any time and theme (in Hindi) is kuch meetha ho jaye The main strategy behind these above themes is to replace sweets as a chocolate and create brand image to get the strong position in the market by the media advertisement depicting. Cadbury industry has specified cities categories for a media advertisement like, Tier 1 Tier 2 (domestic cities), Tier 3 Tier 4 (international cities). So, media technology both are primary need to the development of Cadbury industry in future market because time to time continuously change in customer demand is major problems and this problem only resolved by adopt changing technology at time to time in the future market due to customer satisfaction is main motto of Cadbury industry. Indeed; media tools is superior power tools with technology support by that Cadbury market can get positive impact and more benefits in future marketing. Fig.3 Advertisement area of Cadbury company (reference by book kotler www.cadburyindia.com) PART D Q.4). Discuss sustainability with regard to the firms marketing strategy, in particular how it might affect the firms reputation in the future. Cadbury company change their strategy at time to time depend on customer demand and market condition. It always developing decision to create new product with grantable profits together with company. Following are the some market strategies which are recommended by Cadbury Company; Increase in international market setup to expand marketing business globally get more sales of the product and brand publicity. Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because todays customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customers valuable feedback. This marketing always cheaper than store market price. It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new fresh chocolate. Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social cultural product in the market. Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc. New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate. The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position quality in the market with some offers gifting process. The above descriptions illustrate the future strategy and how effect improvement in future marketing operation profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadburys management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy through higher quality, better service, lower price, higher market share, continuous product variation improvement, regular product innovation, entering high growth markets and more customer expectation to make brand more demanded. (reference by book kotler www.cadburyindia.com)

Market analysis of the Procter and Gamble company

Market analysis of the Procter and Gamble company Procter Gamble is a major U.S. manufacturer of soaps, cleansers, and other household products. PG have three main product lines: household and personal care, food consumer and health care products. PG interact with over five million consumers each year in approximately sixty countries around the world (PG. 2010). PG has remained on the Fortune 500 listing since 1955 and has never ranked less than number 35 in the last fifty-five years (AGG Data. 2010). In 2009, it ranked number 20 of Fortune 500 companies with revenue of $83.503.00 million and profit of $12,075.00 million (AGG Data. 2010). According to Mr. John E. Pepper, CEO Procter Gamble, the company has a history of growth and expansion. Every ten years for the last fifty years, the company has doubled their business. He feels the companys success has been based on their brands, including those that created a whole new category. For example Pampers was the first affordable disposable diaper and Crest was the first fluoride toot hpaste both manufactured by Procter Gamble (Pepper. 1999). No company in the world has invested more money in consumer and market research than Procter Gamble. Each year the company conducts at least fifteen thousand research studies and invests three-hundred and fifty million dollars in consumer research (PG. 2010). In order for the company to maintain profitable and grow, they must engage in strategic development that encompasses relooking at their processes, structures and culture and creating the hub and spoke structure for competitive intelligence operations. Company Background: Procter Gamble was formed in 1837 when brother-in-laws James Gamble, a soap maker and William Procter, a candle maker joined forces. The firms starting capital was $7,192.24 and they agreed on a 50/50 distribution partnership (American Chemical Society. 2007). Formation of the company coincided with the economic expansion of the United States. Their first products, soap and candles, were transported by steamboats down the Ohio River to Mississippi and New Orleans. By 1850, the company was able to expand their distribution to additional markets using railroads. The company grew into a million-dollar enterprise during the Civil War when the firm obtained contracts to supply the Union Army with soap and candles. However, in 1879 the company was forced to eliminate its candle making when consumers switched to kerosene. The company expanded its soap making to stay competitive by experimenting with developing a castile-like product that was inexpensive enough to be mass marketed. Ivory So ap was the answer. The soap was made from coconut and palm oil, lathered easily, remained solid and lasted longer than other soaps. The company aggressively marketed the new product and the success of Ivory led Procter Gamble to being a multi-million dollar industrial icon. In the 1930 and 40s, the company utilized technology and chemical experimentation to expand its product line into synthetic detergents that were marketed globally. The company introduced Dreft and then Tide. Now it was no longer consider just a soap company. The company later began to make personal-care items such as toothpaste, shampoo, and deodorant; food products such as cake mixes and coffee; and miscellaneous products such as cellulose pulp and chemicals. Mission Statement Vision Statement: Vision Be, and be recognized as, the best consumer products and services in the world Mission Procter and Gamble will continue to serve consumers by continuously innovating products that will allow us to be leaders in household and personal care, health care, and food products. To produce products with the utmost care to give nothing but quality to our communities. And to continue to grow so that we can maximize our shareholders wealth (Procter Gamble. 2010). Procter Gamble was built on the theory of touching consumer lives with brands that make life a little better every day. They connect with consumers by offering affordable products and packaging specially designed to meet consumer needs which has allowed Procter Gamble to remain profitable for one hundred-seventy three years. Internal Analysis External Analysis: Procter Gamble has a strong internal and external foundation. It has built its reputation on achieving the goals it sets forth, following their vision and establishing principles based on their beliefs about business and consumers. The company has remained a front competitor in innovation by introducing new and improved products to consumers brought on by market changes. PG realizes that in a competitive market speed of research and development is a key element. Mr. Michael Allan, Director of Baby-Care stated to Mr. Pepper, CEO, It wont be the big that eat the small; it will be the fast that eat the slow (Pepper. 1999). Procter Gamble realized that the company needed to refocus their attention to continue to achieve a winning strategy to meet internal and external challenges. Leadership felt that their growth was to slow and their complexity was too high. Their objective became to build and create leadership brands globally better than ever before and to capitalize on the knowledge , capability and commitment of its employees. This will be achieved by simplification of the organization structure, minimizing processes, introducing technology and making strategic changes to their culture. SWOT analysis of your plans focus area(s): Strengths: Profitable Adaptability of Product Line to meet consumer needs. One of Procter Gambles strengths is it remain profitable in a struggling economy. It produces products that are personal care items that are necessities even in hard times. Procter Gamble 2009 annual report to investors shows it employed 102,000 employees in 80 countries and reported net sales $79,029 million (PG. 2009). The Board of Directors proposed a dividend of $1.64 per share for 2009 (PG. 2009). Since the corporation is profitable, they are able to invest these profits into acquiring additional companies that will add new products and services to its portfolio to focus on consumers needs. Weakness: Turnaround time for Research and Development products. Complexity of organization structure Currently research products take three to four years to develop and market. Given the consumer demands and competition this is too long and the company sales declined in 2009 compared to 2008. PG organizational structure is multi-tiered for each product line. Changing environment necessitates scale down of management positions and develop the hub and spoke structure for competitive intelligence operations. Opportunities: Global marketing New Products, improvement in existing products, manufacturing and marketing techniques. Procter Gamble has the opportunity to market products in emerging technologies. By positioning themselves in the development of new products and improvements to existing products they are at the forefront of technology development with vast opportunities for growth. This has the potential to lead to an increase in customers and raise profits. PG also has the opportunity to market their products in other international areas. Currently PG products are sold in 180 countries (PG. 2009). The corporate structure provides the framework to tap the benefits of a global organization with speed and efficiency. Threats: Ecological Factors Economic Factors Sales are dependent on consumer spending. When the economy is weak and consumers reduce spending, PG feels the impact. They must remain competitive with prices and offer diversification of their market line so they can maintain a financial balance. PG operations must remain compliant with governmental regulations concerning recycling and bio-degradable materials and other mandated ecological factors to preserve the environment. Goals: (3-5 years) Eliminate the overlap in management Initiate the hub spoke structure for competitive intelligence operations Expand sales of product line globally International expansion to markets with potential for growth and limited competition exits Decrease turnaround time for research and development products Customer responsiveness Product development cycles Product or service improvements Speed in delivery or distribution Develop open Innovation Strategy Emphasis on process innovation that permits low-cost product design, manufacturing methods and distribution Product cost reduction Long Term Objectives Support the business strategy, organizational principles and culture. Attract and retain required talent Accept financial responsibility to shareholders The goal of long term objectives is to support the business strategy as change is implemented. The strategy should be the reference point and link to the design and mechanics of implementation. Linking plan design to the business strategy generates employee motivation and buy- in to the changes being implemented which establishes the culture of the work environment. Attract and retain required talent ensures profitability and endurance. Position PG to be the employer of choice by offering attractive, competitive employment opportunities for long-term financial security across many global locations. Build a personnel structure that allows mobility as changes to organizational structure are deemed necessary. Remain profitable and supportive to shareholders by declaring yearly dividend on stock holdings. Strategy Analysis and Choice: Generic Strategy: Differentiation A long term strategy must be based on a core idea or generic strategy that gives direction to the company to strategically compete in the consumer marketplace. Differentiation for Procter Gamble involves creating unique products and marketing them to consumers by stressing their products qualities are superior to its competitors. This strategy defines loyal customers who will pay a premium price for their brand because they truly believe in the product. Marketing should be aimed at the qualities that set the product apart and above its competition. Grand Strategy: Concentric Diversification Grand strategies are the basis of coordinating and sustaining efforts toward achieving long-term business objectives by providing basic direction for strategic actions. Concentric diversification is a key grand strategy for Procter Gamble. It involves acquiring businesses that are compatible with PG in terms of technology, markets and products. According to Pearce Robinson, The ideal concentric diversification occurs when the combined company profits increase the strengths and opportunities and decrease the weakness and expose to risk (Pearce Robinson. 2010. P. 221). Plan Goals and Implementation: Procter Gamble should continue to monitor trends in the market and consumer requests for products and implement a corporate retrenchment strategy to enable them to expand their product line and to make their product available to other international locations based on market research. This can be implemented by PG conducting a stakeholder management survey. By hiring a global marketing information firm to conduct a stakeholder management survey, the information can be used to identify, prioritize and develop improvement initiatives in areas that needed improvement as identified by consumers. The survey would also provide geographical information on profitable areas to introduce PG products. An increase in research and technology operating budget will allow emerging technologies to continue to be developed and products readily available to consumers. According to Information Week, Procter Gamble management structure is reorganizing the companys current corporate structure is four geo graphic business units. The new structure will now be seven global business units based on product categories which is call the product team structure. The company is highly energized and moving forward with increased spending in Information technology (InformationWeek. 1999). Critical Success Factors: Critical success factors are the steps that the business, both management and employees, must take to bring the strategies into a reality. The factors may vary from time to time, but they must be addressed in order for the company to operate at optimal efficiency. . A critical factor for Procter Gamble is quality and innovation. The company must aggressively market new products and bring research technologies to customers quicker. Critical success factors are beneficial to companies as they provide focus and keep the employees and management going in the same direction. Another critical success factor is increasing revenues. A company must be profitable to be successful. Another factor is expansion of customer service. PG must be reachable when consumers have a question. Controls and Evaluation: Controls must be in place to evaluation success. Financial statements will validate if sales are increasing and profits are increasing. Forecasting is a vital control. A monthly and yearly projection should be made by management to project the sales of products by area. The evaluation would be done monthly to compare the plan to the actual units sold. This information will provide PG with marketing information for inventory qualities, product turnover and stagnant product lines. Conclusion Todays market is characterized by highly competitive organizations which are all vying for consumers loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Procter Gamble was built on the theory of touching consumer lives with brands that make life a little better every day. They continue to connect with consumers by offering affordable products and packaging specially designed to meet consumer needs. Procter and Gamble must maintain an innovative approach by introducing new products and re-facing existing product lines to compete and satisfy consumer demands, to allow them to remain profitable for the next one hundred-seventy three years.